Effective supply chain management requires sharing information between nodes of the chain. In consumer chains, this demand communication often results in a bullwhip effect as demand information becomes distorted back through the chain. Building on the work of Towill et al . and Towill and...

Purpose – The paper aims to show how a collaborative approach to demand management can improve customer service to the benefit of both supermarkets and suppliers in sectors characterised by volatile consumer demand. Design/methodology/approach – This insight paper is based on...

Purpose – To highlight the problems with and propose a framework for improving demand management in retail food supply chains. Design/methodology/approach – The paper draws on empirical evidence from multiple case studies and develops a framework for improvement in demand management for...

Purpose – The purpose of this research paper is to offer a solution to differentiate supply chain planning for products with different demand features and in different life‐cycle phases. Design/methodology/approach – A normative framework for selecting a planning approach was developed...

Purpose – The purpose of this paper is to present the findings of a study into demand management practices in a trading organisation. It aims to bring together a number of key principles, including forecasting, promotions management and power, and examine how they impact the operations of the...

Purpose – The purpose of this paper is to highlight the problems with demand management in fresh food value chains and to propose a framework for demand analysis and improved demand management. Design/methodology/approach – The paper draws on empirical evidence from multiple case studies...

Purpose – The purpose of this paper is to present the findings of a study into aggregated procurement in digitally clustered organisations. It brings together key principles including business clustering, e‐procurement, aggregation and buyer‐seller relationships. The paper identifies...

Purpose – This case study aims to examine the role of demand management in balancing distribution efficiency and responsiveness to customer needs in the downstream of a retail supply chain. Design/methodology/approach – A major machine part supplier in Australia is used as a case study to...

Purpose – The purpose of this paper is to understand how firms manage their product and service offerings, integrating supply chain management (SCM) and demand chain management (DCM) strategies. Adding services to the product portfolio of a firm may bring benefits to an organisation, but...

Purpose – The purpose of this paper is to explore the role of demand management in achieving supply chain agility (SCA) through a multi-disciplinary review of the relevant research. The systematic literature review provides the basis for formulating a conceptual framework of the relationship....