Fransoo, Jan C.; Wouters, Marc J.F. - In: Supply Chain Management: An International Journal 5 (2000) 2, pp. 78-89
Increased demand variability in supply chains (the bullwhip effect) has been discussed in the literature. The practical measurement of this effect, however, entails some problems that have not received much attention in the literature and that have to do with the aggregation of data,...