Purpose: Technology uncertainty poses significant challenges to manufacturers, as rapid changes in product and/or process standards and specifications can disrupt the smooth flow of materials in extended supply chains. Practitioners and researchers alike who take a relational perspective widely...

Purpose – The literature on supply chain management has focused on the benefits of frequent and strategic communication in supply chains. However, it has paid much less attention to the difficulties and conflicts associated with day‐to‐day communications in supply chains. This discrepancy...