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Mail stream as a platform : patterns of recipients' reactions to advertisement
Geissmann, Thomas
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Jaag, Christian
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2018
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This draft version: April 11, 2018
Persistent link: https://www.econbiz.de/10011993635
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Mail composition and recipients' reaction to direct mail
Geissmann, Thomas
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Jaag, Christian
;
Maegli, Martin
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2017
Persistent link: https://www.econbiz.de/10011993649
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