The Big Five model is widely used to measure and analyse personality traits in developed countries. However, there exist concerns regarding its validity in developing countries. We use a novel data set on personality traits from rural Thailand and Vietnam on around 4,000 individuals to test the...

The aim of this paper is twofold: First, we implement and validate the famous Big Five model on personality traits in a rural developing country setting. Second, we provide micro level evidence that examines personality traits of rural households in Thailand and Vietnam. Using new representative...