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Consumer acceptance of technological innovations is crucial to marketing strategy and policy development. This study analyzes consumer behaviors in mobile voice over Internet protocol (mVoIP), focusing on the antecedents of consumers' intentions. Using a context-specific extension of the...
Persistent link: https://www.econbiz.de/10010943135
The goal of this study is to investigate the policy objectives of the broadband convergence network (BcN) and the realization of objectives. The Korean government launched the BcN project with the objective of converting Korea into an information society with ubiquitous broadband convergence for...
Persistent link: https://www.econbiz.de/10010943145
This study seeks to validate a comprehensive model of consumer acceptance in the context of MVNOs. While the MVNO business model has gained much popularity over the past few years, it shows a sign of drastic decrease. This study uses the unified theory of acceptance and the use of technology...
Persistent link: https://www.econbiz.de/10009192935