Popescu, Ioana Cecilia; Dumitru, Ionel; Veghes, Calin; … - In: The AMFITEATRU ECONOMIC journal 15 (2013) Special 7, pp. 671-686
Taking into account that sustainable development of organization`s business depends largely on the quality of the relationships it builds on long-term and marketing communication plays a key role in this process, the purpose of this article is to give a perception of SMEs customers regarding...