Based on a very rich literature regarding the requirements for successfully selling in nowadays conditions, the present paper brings into discussion what might become a new concept, relevant for better understanding the role that salespeople are expected to play: the concept of...

This paper is a contribution at raising awareness of the fact that the commercial activity, consisting primarily in buying and selling, has become so complex and from another point of view, so important for companies in their struggling for market share, that it cannot be anymore performed with...

The above study examines the relation between business ethics and corporate reputation and introduces the well-known and widely used methods and methodologies to asses corporate reputation, in order to put into light the contribution of business ethics. The main hypothesis is that an ethical...

The current and future economic context compel to ample reconsiderations related to the volume and content of the demarches carried out by organisations, in order to face the competition sharper and sharper and the more and more numerous rigors, among which the issue of environment is more than...

The above study examines the relation between business ethics and corporate reputation and introduces the well-known and widely used methods and methodologies to asses corporate reputation, in order to put into light the contribution of business ethics. The main hypothesis is that an ethical...

In the work here presented there are revealed principles and specific rules of academic activity regarding the connection of these activities with the faculty management. The observations are structured by the nature of these activities and relationships (internal activity, relationships within...

The quality assurance issue represents at this moment a constantly concerning in order to make more efficient the educational services at all training levels (Universities from Romania). The Romanian universities develop now a large reforming program where the quality issues have a central...

This article is the result of the experience acquired by the Academy of Economic Studies from Bucharest (ASE) during the academic year 2005/2006, in managing the quality of the training programs dedicated to students, based on collaboration protocols concluded with the business environment. The...

The purpose of this paper is to analyze the link between perceived levels of organizational process changes, vis-à-vis selected organization-to-employee relationship dimensions based on the Hackman and Oldham (1975) Job diagnostic survey and marketing performance measures. We follow Pettigrew,...