The present research aims to establish and to design the development strategies for services in small and medium-sized enterprises (SMEs) that activate in the tourism field of activity (hotels and other accommodation establishments, restaurants, passenger transport, travel agencies, cultural...

The social media is composed of easily accessible web tools through which people converse, participate, create, recommend, valorify information and respond online to everything that happens around them. These web tools offer a dynamic virtual environment where users are engaged in a continuous...

The paper deals with the use and diffusion of the geographical indication in the European Union countries, having as objective the protection of the products’ names, which are registered as Protected Geographical Indication (PGI) and Protected Designation of Origin (PDO) labels. The reason for...

Building a strong brand requires a good management of brand reputation over time. Social responsibility of business is a key factor in evoking a positive brand reputation. Both the product itself and brand related actions and communications define brand reputation in the eyes of consumers, thus...

Previous studies (McKnight, Lankton and Tripp, 2011; Liao, Lui and Chen, 2011) have shown the crucial role of trust when choosing to disclose sensitive information online. This is the case of online social networks users, who must disclose a certain amount of personal data in order to gain access to...

Despite increased consumer concern about the privacy threat posed by new technologies and the Internet as a whole, there is relatively little evidence that people’s privacy concerns actually translate into privacy-enhancing behaviors while online. One can say that it is not yet well understood...

Retailers` social responsibility is treated in the literature in association with such topics as trade justice, ethics, or fairness. The concept can be defined according to various dimensions, involving characteristics such as quality products, price fairness, honesty, and ethical interactions...

Due to the transformations appeared in the contemporary society, the way natural resources are used, at the United Nations it has been ascertained that a development strategy must be found, strategy which would lead to an effective use or preservation of these ones for the following generations....

Taking into account that sustainable development of organization`s business depends largely on the quality of the relationships it builds on long-term and marketing communication plays a key role in this process, the purpose of this article is to give a perception of SMEs customers regarding...

Developing businesses in compliance with the principles of sustainability has been a tough challenge in our century. A planned, integrated and properly coordinated orientation towards environment protection, involvement in activities of society and local communities, supporting and streamlining...