It is necessary not only a social or moral approach for health services but an economic approach, too. The economic concepts and tools need to be adapted and adjusted because of particularities of this domain. The laws that are available for health services are very strictly and affect the...

This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements...

The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study:...

This paper aims to highlight best practice in relationship marketing because of adjusted companies’ strategies in a turbulent, unstable, and dynamic economic environment. By best practice, we understand specific marketing tools and strategies built upon real needs and heterogeneous consumer...

It is necessary not only a social or moral approach for health services but an economic approach, too. The economic concepts and tools need to be adapted and adjusted because of particularities of this domain. The laws that are available for health services are very strictly and affect the...

The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism makes no exception, the travel agencies being nowadays confronted with the necessity of keeping the pace with the new technology. Airline companies - and the transport companies...

Taking into consideration satisfied customer as necessary for business maintenance, companies are trying to discover determinants which have the biggest influence on their consumer satisfaction. Here are presented two factors that have influence on consumer satisfaction in shopping centers:...

Business relations ethics is a procedure theoretically necessary and of a great social importance, which, starting from the analysis of “what this is”, points out the moral experience in a controversial domain of the human action, “what should this be”, as for the businesses to be...