The modern consumer behavior has been very complex in the recent context of budgetary restrictions occurred after the global crisis, but it has also been changed and influenced by different selections of strategies in order to purchase and use the products/ services. The supply results have also...

The recent crisis and turbulences have significantly changed the consumers’ behavior, especially through its access possibility and satisfaction, but also the new dynamic flexible adjustment of the supply of goods and services. The access possibility and consumer satisfaction should be...