In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and...

In the past, they were called chiefs, rulers. Now they are known as leaders. In the past there were habits, commercial customs. Today these are called business ethics. Leadership and business ethics have existed in their present, modern sense, for only four decades, period during which they...

Taking into consideration satisfied customer as necessary for business maintenance, companies are trying to discover determinants which have the biggest influence on their consumer satisfaction. Here are presented two factors that have influence on consumer satisfaction in shopping centers:...

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility in the business environment. We propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zerosum...

This article explores the ethical binom promise-expectation specific to the relationship firm-consumer ,being built upon certain previous researches which discovered: significant changes in consumers’ values and life styles influencing the process of collectingin- formation about products;...

Quality remains a key issue in today’s businesses. Quality is in a close relationship with the corporate social responsibility. Changes to society and the business environment at the beginning of the 21st century require new responsibilities to the enterprise. The aim of corporate social...

The paper aims to identify the link between the corporate social responsibility (CSR) and the recent financial crisis, and to determine the main features of the companies’ responsible behavior during this period. This inquiry follows the pattern of a descriptive study and will concentrate on...

Starting with the premise that corporate social responsibility is a major factor for lasting development in a global economic society, this article sets forth an analysis of the realities and tendencies within the Romanian CSR. The present article offers the analysis done after the research of...

CSR practices are marked by two essential attributes: their voluntary nature and their extraordinary diversity. In addition, it is difficult to draw the fine line between mere compliance with the law, and those initiatives that exceed the legal requirements, giving social partners a guarantee...

Globalization and the growing pressure on medium sized enterprises to take responsibility for their operations has resulted in an increasing number of medium sized companies becoming aware of Corporate Social Responsibility. The aim of this study is to gain a better understanding of how...