In the financial market of insurance, consumer protection represents an important component contributing to the stability, discipline and efficiency of the market. In this respect, the activity of educating and informing insurance consumers on ensuring and exercising their right to claim plays a...

Because real choice is an important quality parameter for the retail sector, managers of retailing companies need an instrument to assist them in optimising the diversity of options provided to their customers. In this paper, using the weighted diversity index of Guia u and Guia u), some...

Of all central and eastern European countries, Romania is considered to be the one which enjoys the richest and most varied natural and antropic touristic resources, and this aspect confers a great potential for the development of tourism. The economical, social, and political context of the...

In the immediate future, intergenerational knowledge transfer is one of the knowledge-based economy’s main challenges since an inner motivational force powers knowledge transfer. Knowledge transfer from individuals to groups and organization must follow knowledge creation in order to transform...

As the number of prospective students decreases and competition intensifies, student satisfaction should be a core element of the universities` marketing strategy. Students` satisfaction is influenced by the degree to which higher education institutions meet or exceed their expectations. Higher...

Consumer`s health protection has become a major concern of global public policies, given that overweight and obesity have alarmingly increased, particularly among children and teens. The paper addresses one of the current problems caused by globalization, namely the obvious tendency of young...

The goal of the present paper is to evaluate the status of the protection of consumer right to information before the purchase from Romanian online stores. The perspective focuses on technical consumer goods. The research pursued two major objectives. The former consisted in analysing the...

In the context of the large number of Romanian economic graduates competing for a relatively small number of specialized positions, an increasingly dynamic environment that requires specialists and leaders with practical skills, internationalization and increasing competition among higher...

Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by means of the Permission Marketing...

The selection of company strategy for international market appearance is an essential part of implementation the global marketing. Given the fact that this process is influenced by a diverse range of factors, it is necessary to research and report frequently about the dynamics. The research of...