In the era of technological change, consumers face an environment increasingly complex, leading to significant challenges regarding buying and consuming choices and consumer protection. The most important and most influential technological changes in terms of the impact on the consumer, are...

The purpose of this article is to analyse the connexion between rationality and emotion in shaping purchasing behaviour and the way in which some external stimuli such as expert advice or advertising influence them. These external stimuli may be used to manipulate consumerism and purchasing...