Reverse logistics (RL) refers to a set of programs or competencies aimed at moving products in the reverse direction in the supply chain (i.e., from consumer to producer). It entails more than the mere re-use of containers and the recycling of packaging materials. It is the process of moving a...

Tourism, in itself, is one of the main users of the environment and, implicitly, an important contributor to its deterioration. Intensification of tourist travel will naturally generate an increase of the negative environmental impacts and, in the long term, a decline in tourism development...

This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements...

The consumers play an important role in the protection of environment by their choices when they purchase products. Consequently, with a view to manufacture products with minimum impact on environment as well as to influence the conduct of consumers and improve the ecological performance of...

In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely...

The discrepancy between the amplitude of erosive processes set off in the environment and the level of the measures taken to stop or to counter-balance the pollution effects, limited by the way of life, technologies, knowledge and conscience, entails high demands for the society as a whole and...

This study is motivated by the importance of communication with consumers in the pharmaceutical industry. We view communication as part of the company’s responsibility towards consumers. The aim of this study is to examine the communication mechanisms of corporate social responsibility...

The current social and economic stage of development observed in Romania and, implicitly, that of the national tourism, requires a new type of approach vis-à-vis the “tourism development” concept. Until the 90s, tourism development was carried out in a centralized fashion and, in most...

Phenomena that take place at a global level, beyond any control of national governments are subject of great controversies. Even if there is a little knowledge about how to control these processes, scientists are interested in assessing effects of globalization. Because a large part of the...

In the context of the significant changes that influence the contemporary universe, the consumer keeps her/his position as the main and central axis of all the activities whose target is to meet, as thoroughly as possible, the consumer’s wishes, exigencies, preferences and needs. This...