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Even if there is a real need of a set of key performance indicators for small and medium sized enterprises, this is not yet considered to be satisfied. Our research is focused on two main aspects, each of them individually important for the users of accounting information: the basic indicators...
Persistent link: https://www.econbiz.de/10011106513
The paper’s premise is that a strong link exists between Romania’s poor tourism performance and the quality of its hospitality supply. In this respect, a comparative analysis of Romania’s and Transylvania’s tourist offering is carried out aiming at identifying the particularities of...
Persistent link: https://www.econbiz.de/10011106514
Even though the concept of loyalty has been a key issue in tourism destination marketing for the last decades, the issue of customer loyalty in the case of travel agencies seems to be less emphasized in the specialized literature. The current research is part of a larger study directed at...
Persistent link: https://www.econbiz.de/10011106515
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism makes no exception, the travel agencies being nowadays confronted with the necessity of keeping the pace with the new technology. Airline companies - and the transport companies...
Persistent link: https://www.econbiz.de/10011106516
The investments in tourism concern mainly the qualitative structure of touristic service, with mainly material character, objectively assessable, and less the qualitative conduct part. However, most important for providing high quality services in tourism is the information, good practice in the...
Persistent link: https://www.econbiz.de/10011106517
decision made by a hotel company to carry out its activity in a foreign country and the penetration strategy into the market … Romanian market was found that the preferred penetration strategy is contract management. Research has indicated that the … establishment year has a statistically significant influence upon the strategy used to penetrate Romanian hotel market. …
Persistent link: https://www.econbiz.de/10011106518
The issue of sustainable tourism and its potential contribution to regional development and convergence within the EU has been, in recent years, one of the primary research themes and a constant concern in European policies. However, currently, the European tourism industry is facing a loss in...
Persistent link: https://www.econbiz.de/10011106519
Europe is one of the world’s regions with the largest concentration of heritage sites and is also the top tourist destination in the world. Even if every European country has a unique and valuable cultural endowment, the socio-economic evolution of each country led to differences in their...
Persistent link: https://www.econbiz.de/10011106520
After the year 1989 Romanian tourism has grown chaotic and failed to have any link to the concept and sustainable development principles. Sustainability, in general, and the tourism sustainability, especially, combine different aspects – economic, social, environmental etc. in a harmonious...
Persistent link: https://www.econbiz.de/10011106522
differentiation and innovation strategy. The ANOVA test showed that there are significant differences between the way in which these …
Persistent link: https://www.econbiz.de/10011106523