marketing. Given the fact that this process is influenced by a diverse range of factors, it is necessary to research and report … marketing-mix tactics in accordance with specific conditions set out by the local markets. Some of the huge problems in the … transition economies are closely connected with education and practice connected to the global marketing issues. It is very …

information, free and unfiltered by other instruments or marketing activities. …

shows the existence of many problems. Mainly the problems are connected with the weak marketing and advertising national …

sophisticated demand and the changes in the process of marketing, management and application. This paper focuses on modern trends on … the tourist market and the necessity to apply the knowledge of modern management and marketing. …

- directed marketing process which includes several action phases, by formulating of goals and strategies related to establishing … marketing policy comprises the public and private sectors, aiming that all their activities ensure preservation, stimulation and … visitors for business. This way, by well - conducted actions, the marketing policy can contribute to improve the cities image …

point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing …

This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty … only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively marketing … schools in Europe, the history of the Marketing Department and, subsequently, of the Marketing Faculty overlaps in the last …