The European hotel industry is dominated by small companies that own and operate a hotel. The rest of the market contains hotel chains. Most of the international hotel chains realized the potential of the market and that is why they intend to increase the number of hotels opened in Romania, but...

Consumer protection is an activity rather new in Romania where from political reasons there were no preoccupations in this area before 1990. After the transition at the market economy it was very clear that Romania needed to create a law system for the protection of the consumers, coherent,...

This article wishes to highlight the electronic tourism and innovation role in tourism industry with impact on economic growth especially by approach of firms. So, tourism firms witch have a website well done have access to a huge tourism market, thus succeeding to present their products and...

The ability to redefine inter-firm relationships and processes, internet-enabled and other Business to Business (B2B) mechanisms facilitate the integration and management of inter- or intra-organisational business processes that produce value for customers. B2B e-commerce in supply chain...

Given that it is not the individual components constituting a holiday in isolation or in simple additive relationship that determines tourists’ sense of satisfaction with that holiday, the absence of an instrument to capture the effect of the holiday experience in its entirety is but odd. Not...

Nowadays, tourism is considered as one of the most dynamic economic field, with a continuous oscillatory evolution, being defined as the most profitable industry at the end of the 20th century. John Naisbitt identifies tourism, in his famous book “Megatendencies”, as the industry with the...

More and more firms answer to the need to offer policies and directions that help mana gers to approach the problems of marketing ethics.Business ethics represents a reaction against immoral practices with negative effects in society, but also an awareness of the observance necessity of moral...