The consumers play an important role in the protection of environment by their choices when they purchase products. Consequently, with a view to manufacture products with minimum impact on environment as well as to influence the conduct of consumers and improve the ecological performance of...

In the strategic analysis based on value chain concept, logistics represents main activities. Competing on the global market increase the importance of specific operations like transport of merchandise, warehouse exploitation, i.e. Creating and sustaining competitive advantage in the field of...

The goal of this paper is to check the applicability of RAS procedure (in its conventional definition) on statistical series of an emergent economy, as the Romanian one. As it is known, during transition from centrally planned system to market mechanisms, the society passes through deep...

The work presents a connotative periplus and an evaluation of one of the most dynamic business fields- logistics. Although used for a long time in the military department, logistics has affirmed itself relatively recent in business field, where it brought revolutionary contributions and where it...

The current and future economic context compel to ample reconsiderations related to the volume and content of the demarches carried out by organisations, in order to face the competition sharper and sharper and the more and more numerous rigors, among which the issue of environment is more than...

The paper investigates the long-run relationship between commerce intensity and a measure of sustainable development for ten ex-communist countries that have recently joined the EU. The originality of this paper consists in applying the co-integration testing techniques for panel data regarding...

Reverse logistics (RL) refers to a set of programs or competencies aimed at moving products in the reverse direction in the supply chain (i.e., from consumer to producer). It entails more than the mere re-use of containers and the recycling of packaging materials. It is the process of moving a...

Tourism, in itself, is one of the main users of the environment and, implicitly, an important contributor to its deterioration. Intensification of tourist travel will naturally generate an increase of the negative environmental impacts and, in the long term, a decline in tourism development...

This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements...

In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely...