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A straightforward x-ray on applying the ecolabel to the hotel business area
Lupu, Nicolae; Tanase, Mihail Ovidiu; Tontoroiu, … - In: The AMFITEATRU ECONOMIC journal 15 (2013) Special 7, pp. 634-644
The ecolabel is a voluntary European initiative for certifying products and services. This study focuses on identifying … that acquired the license to use the ecolabel. Identifying the reaction of clients to the ecolabel and the manner it … ecolabel should be seen in prices, but most of them are unwilling to pay extra for hotel services holding this certificate …
Persistent link: https://www.econbiz.de/10010734439
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Hospetitiveness – the Empirical Model of Competitiveness in Romanian Hospitality Industry
Emilian, Radu; Tuclea, Claudia Elena; Tala, Madalina Lavinia - In: The AMFITEATRU ECONOMIC journal 11 (2009) 26, pp. 462-472
Our interest is focused on an important sector of the national economy: the hospitality industry. The paper is the result of a careful analysis of the literature and of a field research. According to the answers of hotels' managers, competitiveness is based mainly on service quality and cost...
Persistent link: https://www.econbiz.de/10008557045
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Social Corporate Responsibility regarding Household Consumer  Satisfaction with the Electric Power Supply Services
Georgescu, Maria-Ana; Herman, Emilia - In: The AMFITEATRU ECONOMIC journal 16 (2014) 35, pp. 123-123
The issue of the practical manifestation of corporate social responsibility towards consumers is highly important to the socio-economic reality in Romania. The present paper is the result of an investigation carried out in this field and it is distinguished by two aspects. The first aspect is...
Persistent link: https://www.econbiz.de/10010760085
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Impact of Corporate Social Responsibility on OTC Medicines Consumers
Roblek, Vasja; Bertoncelj, Andrej - In: The AMFITEATRU ECONOMIC journal 16 (2014) 35, pp. 12-12
In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and...
Persistent link: https://www.econbiz.de/10010819074
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Econometric Approach of the Scenarios regarding the Impact  of the Consumer’s Empowerment and Companies’ Responsibility  for Environment Sustainability on the Electricity Market Pe...
Lungu, Camelia I.; Dascalu, Cornelia; Caraini, Chirata; … - In: The AMFITEATRU ECONOMIC journal 16 (2014) 35, pp. 187-187
Energy is a major component of the economy, both as a sector in itself and as an input factor to all other economic activities. This sector is facing major challenges regarding increasing oil prices, severity of climate change or extremely complex implications of the global financial crisis....
Persistent link: https://www.econbiz.de/10010819121
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ECOROM – Indicators System Proposal of Quality Certification in Ecotourism
Remus, Hornoiu; Ovidiu, Tanase Mihai; Puiu, Nistoreanu - In: The AMFITEATRU ECONOMIC journal 11 (2009) 26, pp. 330-338
Open to trends in tourism development on European and world level, Romanian tourism improves under its impact, developing specific recognition criteria at global level, regarding the quality of services and cultural and natural attractions it owns. Developing a set of indicators based on...
Persistent link: https://www.econbiz.de/10004994244
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Commercial Activity’s Contribution to Sustainable Development by Social Responsability Actions: a Vision of SMEs
Zaharia, Rodica Milena; Stancu, Alin; Stoian, Carmen; … - In: The AMFITEATRU ECONOMIC journal 12 (2010) 27, pp. 155-167
This paper reports on a small study concerning the development of the social responsibility concept, in order to reveal how this concept became an important element of the sustainable development. According to this relationship, there are presented the results of a qualitative research among...
Persistent link: https://www.econbiz.de/10008583307
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Setting Fair Prices – Fundamental Principle Of Sustainable Marketing
Cătoiu, Iacob; Vrânceanu, Diana Maria; Filip, Alina - In: The AMFITEATRU ECONOMIC journal 12 (2010) 27, pp. 115-128
In commercial area, the price has a major importance, being frequently considered among the main criteria used in buying decision process. Price fairness derives from equity theory and it is focused on assuring in a transaction a reasonable report between the customer’s sacrifice and the value...
Persistent link: https://www.econbiz.de/10008583319
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Buyer behaviour in the context of sustainable consumption policy pursued in Poland
Korpysa, Jaroslaw - In: The AMFITEATRU ECONOMIC journal 15 (2013) Special 7, pp. 702-713
The concept of sustainable consumption has been actively promoted among modern societies. It has gained a special importance in the context of pursuing sustainable consumption policy and supporting actions taken as part of corporate social responsibility. The fulfilment of strategic goals...
Persistent link: https://www.econbiz.de/10010734437
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Determinism in Assessing the Consumer’s Ecological Behaviour
Petcu, Monica; Miron, Dumitru; David-Sobolevschi, Iulia - In: The AMFITEATRU ECONOMIC journal 14 (2012) 31, pp. 129-141
The discrepancy between the amplitude of erosive processes set off in the environment and the level of the measures taken to stop or to counter-balance the pollution effects, limited by the way of life, technologies, knowledge and conscience, entails high demands for the society as a whole and...
Persistent link: https://www.econbiz.de/10009645921