Pamfilie, Rodica; Procopie, Roxana; Bobe, Magdalena - In: The AMFITEATRU ECONOMIC journal 12 (2010) 28, pp. 454-465
In the context of the significant changes that influence the contemporary universe, the consumer keeps her/his position as the main and central axis of all the activities whose target is to meet, as thoroughly as possible, the consumer’s wishes, exigencies, preferences and needs. This...