Building a strong brand requires a good management of brand reputation over time. Social responsibility of business is a key factor in evoking a positive brand reputation. Both the product itself and brand related actions and communications define brand reputation in the eyes of consumers, thus...

The work presents a connotative periplus and an evaluation of one of the most dynamic business fields- logistics. Although used for a long time in the military department, logistics has affirmed itself relatively recent in business field, where it brought revolutionary contributions and where it...

Transports certainly have positive economic and social effects. However, transports in general, and motor transports in particular play a significant role in environmental pollution, with a negative impact on the quality of life. In this article, we make a diagnosis on the contribution of...

In the last decades, nutrition labels have provided an increasing amount of information about the nutritional value of a foodstuff, in a variety of patterns, having the main goal to help consumers in making healthier food choices. Now, many questions appeared related to the effectiveness of...

The SQAM services refer to standardization, quality insurance and conformity assessment, accreditation and metrology. The main instruments that ensure the free circulation of merchandise on the big European market are the European directives, harmonized standards, accreditation, conformity...

Small and medium-sized companies in the investment goods industry find themselves more and more often confronted with radical changes in the conditions of their business environments. The access to one dimensional growth just by selling physical products is becoming increasingly limited....

This paper presents the Romanian medical system and the modality in which the State through the government-funded public healthcare system protects its citizens. Legislation is an important instrument which can create the premises for an adequate protection of health. Recently, the Law on...

In the era of technological change, consumers face an environment increasingly complex, leading to significant challenges regarding buying and consuming choices and consumer protection. The most important and most influential technological changes in terms of the impact on the consumer, are...

The General Systems Theory is one of the most important points of view nowadays. Now, its concepts could be applied in a various number of sciences including Consumer Sciences. The complexity of the product, the different way in which it can be seen and also the exponentially diversifying...

CSR practices are marked by two essential attributes: their voluntary nature and their extraordinary diversity. In addition, it is difficult to draw the fine line between mere compliance with the law, and those initiatives that exceed the legal requirements, giving social partners a guarantee...