In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and...

This article aims at exploring the stage of implementation of mediation as method for the alternative resolution of disputes among consumers and providers of banking services, in Romania. The importance of the topic stems from the increase in the number of customer complaints about banking...

The current research analysis consumers’ rights concerning personal data processing and confidentiality protection within the public communications sector as they are stated in the 2002/58/CE Directive of the European Parliament and Council from 12th of July 2002. The study objectives are: the...

Social economy and social entrepreneurship are concepts subject of much debate in the academic environment, as their importance is growing in the present times, when the public sector and business environment alike have demonstrated their incapacity to solve specific social problems, such as...

Taking into consideration satisfied customer as necessary for business maintenance, companies are trying to discover determinants which have the biggest influence on their consumer satisfaction. Here are presented two factors that have influence on consumer satisfaction in shopping centers:...

Business relations ethics is a procedure theoretically necessary and of a great social importance, which, starting from the analysis of “what this is”, points out the moral experience in a controversial domain of the human action, “what should this be”, as for the businesses to be...

In the tourism activity, the cultural impact is very significant. The national cultural values generate the tourist or employee behaviour , but also the organizational values can influence this behaviour . And finally, the regional culture could be the main travel motivation. The tourism...

The reflection capacity of values in the taking decisions process, to govern the way that these values and decisions affect the various groups of partners and to establish the way that the managers can use these observations in the company’s daily conditions, represents the named business...

Moral doctrines and ethical patterns have a strong historical character, the society taking upon itself certain behaviour values and criteria, depending on the stage of development, on its productive features. The business pattern anchored exclusively in the competition for productivity, profit...

More and more firms answer to the need to offer policies and directions that help mana gers to approach the problems of marketing ethics.Business ethics represents a reaction against immoral practices with negative effects in society, but also an awareness of the observance necessity of moral...