Cause-related marketing as part of corporate social responsibility, becomes an increasingly used tool by companies operating in the market. Many studies have shown the benefits of cause related marketing campaigns, including attracting new customers, increasing sales of products or services,...

The article identifies the extent to which the most valuable Romanian companies practice corporate social responsibility (CSR) and its beneficiaries. It describes the main areas of action and specific instruments of intervention. The data analysed cover the top 100 Romanian companies, as ranked...

Moral doctrines and ethical patterns have a strong historical character, the society taking upon itself certain behaviour values and criteria, depending on the stage of development, on its productive features. The business pattern anchored exclusively in the competition for productivity, profit...

The reflection capacity of values in the taking decisions process, to govern the way that these values and decisions affect the various groups of partners and to establish the way that the managers can use these observations in the company’s daily conditions, represents the named business...

This article explores the ethical binom promise-expectation specific to the relationship firm-consumer ,being built upon certain previous researches which discovered: significant changes in consumers’ values and life styles influencing the process of collectingin- formation about products;...

The reflection capacity of values in the taking decisions process, to govern the way that these values and decisions affect the various groups of partners and to establish the way that the managers can use these observations in the company’s daily conditions, represents the named business...

Moral doctrines and ethical patterns have a strong historical character, the society taking upon itself certain behaviour values and criteria, depending on the stage of development, on its productive features. The business pattern anchored exclusively in the competition for productivity, profit...

The work presents a connotative periplus and an evaluation of one of the most dynamic business fields- logistics. Although used for a long time in the military department, logistics has affirmed itself relatively recent in business field, where it brought revolutionary contributions and where it...

The aim of this article is to identify the adequacy of the postmodern view of knowledge and values to produce tools of ethics management in economic organizations. It is questioned the possibility to conceive business ethics as a postmodern phenomenon. And, keeping this in mind, postmodernism...

Being currently under the pressure of the various imbalances induced in the natural and social environment and faced with the deficiency of its own incremental growth, the economic system – which is exclusively focused on the economic performance – is currently going through a stage of...