Showing 1 - 10 of 106
communications define brand reputation in the eyes of consumers, thus influencing perceived corporate social responsibility. As a … in order to help organizations provide better services and protection for consumers. We examined how brand reputation is … analyzes how under normal consumption circumstances, consumers` experiences related to faulty products can influence brand …
Persistent link: https://www.econbiz.de/10010760081
a foodstuff, in a variety of patterns, having the main goal to help consumers in making healthier food choices. Now …, by encouraging the healthy foods choice. It becomes increasingly clear that many consumers have difficulties in … information of greatest interest to be easily perceived by consumers, they have used various forms of graphical representation …
Persistent link: https://www.econbiz.de/10010611674
The SQAM services refer to standardization, quality insurance and conformity assessment, accreditation and metrology. The main instruments that ensure the free circulation of merchandise on the big European market are the European directives, harmonized standards, accreditation, conformity...
Persistent link: https://www.econbiz.de/10005453890
Small and medium-sized companies in the investment goods industry find themselves more and more often confronted with radical changes in the conditions of their business environments. The access to one dimensional growth just by selling physical products is becoming increasingly limited....
Persistent link: https://www.econbiz.de/10005453900
consumers within social networking sites. That is why, this article presents an exploratory study of perceptions of trust and … responsibility in ensuring consumers’ safety who sometime neglect protecting their personal information, otherwise confidential. In … good intentions towards consumers to good actions, so that they are truly protected. The information was gathered with the …
Persistent link: https://www.econbiz.de/10010760088
products, price fairness, honesty, and ethical interactions with consumers. This paper aims to evaluate students' attitude … about this issue, both as consumers and prospective decision makers in the retail sector. The research was conducted in two … focus groups, where the students played the roles of “consumers”, respectively “managers”. It was found out that there were …
Persistent link: https://www.econbiz.de/10010760092
This article explores the curent situation of creative industries in Romania, a field still insufficiently investigated where entrepreneurship is increasingly present. In this sense, it addresses addresses two research objectives. Taking as reference the relevant academic literature, and based...
Persistent link: https://www.econbiz.de/10011201809
The relationship between ownership structure and corporate performance might be remarkably strong and in formative within transition economies. In this research, we explore this relationship, referring to the example of the Republic of Serbia. For that purpose, appropriate linear models have...
Persistent link: https://www.econbiz.de/10011201821
The main purpose of this study is to analyze the influence of country-level governance on business environment and entrepreneurship for an international large sample of countries for a period of six years (2007-2012). The dimensions of country-level governance at macroeconomic level will be...
Persistent link: https://www.econbiz.de/10011201831
Our study approaches the concept of sustainable development from a business perspective by looking into how universities can contribute to incorporating sustainability in the formation of future business professionals. The main objective of our paper is to develop an analysis that offers a...
Persistent link: https://www.econbiz.de/10010819103