point out is the impact of the information technology on the marketing and on the Romanian markets, both final markets and … intermediate ones. In this new era of information technology, established marketing concepts seem to be assuming a completely …

conservation. The retailing is part of this process, playing an important role due to the connection it provides between producers … and consumers. The objectives of this study were to highlight the extent to which retailing developed in Romania, to … investigation. After analyzing the data, it was concluded that the retailing sector in Romania is a powerful one, with a market …

Both for potential customers and the loyal ones, Web Marketing determines the interactivity degree growth of commercial … relationships. Marketing initiatives can be quickly launched and precisely focused on every part of customers’ database, created by … means of the Permission Marketing application. The comparative approach of three representative e-commerce websites in the …