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~isPartOf:"The Academy of Management review : AMR"
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The Academy of Management review : AMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
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Handbook of qualitative research methods in marketing
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Deepening the dialogue: new directions for the evolution of effectuation theory
Reuber, A. Rebecca
;
Fischer, Eileen
;
Coviello, Nicole
- In:
The Academy of Management review : AMR
41
(
2016
)
3
,
pp. 536-540
Persistent link: https://www.econbiz.de/10011517029
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Effectuation, not being pragmatic or process theorizing, remains ineffectual : responding to the commentaries
Arend, Richard J.
;
Sarooghi, Hessamoddin
;
Burkemper, …
- In:
The Academy of Management review : AMR
41
(
2016
)
3
,
pp. 549-556
Persistent link: https://www.econbiz.de/10011517074
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