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A generic model of competitive dynamics
Oliva, Terence A. - In: The Academy of Management review : AMR 13 (1988) 3, pp. 374-389
Persistent link: https://www.econbiz.de/10001068239
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BOOK REVIEWS - The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty
McGrath, Rita Gunther; MacMillan, Ian; Kor, Yasemin Y. - In: The Academy of Management review : AMR 26 (2001) 3, pp. 457-458
Persistent link: https://www.econbiz.de/10006725336
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Multimarket Maneuvering in Uncertain Spheres of Influence: Resource Diversion Strategies
McGrath, Rita Gunther; Chen, Ming-Jer; MacMillan, Ian C. - In: The Academy of Management review : AMR 23 (1998) 4, pp. 724-740
Persistent link: https://www.econbiz.de/10007349544
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ARTICLES - Falling Forward: Real Options Reasoning and Entrepreneurial Failure
Gunther McGrath, Rita - In: The Academy of Management review : AMR 24 (1999) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10007344989
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A Real Options Logic for Initiating Technology Positioning Investments
McGrath, Rita Gunther - In: The Academy of Management review : AMR 22 (1997) 4, pp. 974-996
Persistent link: https://www.econbiz.de/10007366461
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RESPONSES - Real Options As Engines of Choice and Heterogeneity
McGrath, Rita Gunther; Ferrier, Walter J.; Mendelow, Aubrey - In: The Academy of Management review : AMR 29 (2004) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10006719015