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~isPartOf:"The American economic review"
~language:"und"
~subject:"HD28 .M414 no.4008-98"
~subject:"Werbung"
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HD28 .M414 no.4008-98
Werbung
Mehrproduktenfertigung
1
Produktion
1
Verbraucher
1
Werbungsmittel
1
Wettbewerb
1
Wirtschaftliches Verhalten
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Porter, Michael E.
2
Butters, Gerard R.
1
Spence, Michael
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The American economic review
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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1
Interbrand choice, media mix and market performance
Porter, Michael E.
- In:
The American economic review
66
(
1976
)
2
,
pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
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2
New developments in the theory of monopolistic competition
Butters, Gerard R.
;
Porter, Michael E.
;
Spence, Michael
- In:
The American economic review
66
(
1976
)
2
,
pp. 392-414
Persistent link: https://www.econbiz.de/10001973697
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