Guryan, Jonathan; Kearney, Melissa Schettini - In: The American economic review 98 (2008) 1, pp. 458-473
We show that the week after selling a large-prize Texas Lotto winning ticket, a retailer experiences a 12 to 38 percent relative increase in ticket sales. Some increase persists for up to 40 weeks. We document that the sales response increases with jackpot size and is larger in areas with more...
