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Internet advertising and the generalized second-price auction : selling billions of dollars worth of keywords
Edelman, Benjamin
;
Ostrovsky, Michael
;
Schwarz, Michael
- In:
The American economic review
97
(
2007
)
1
,
pp. 242-259
Persistent link: https://www.econbiz.de/10003456255
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Credible sales mechanisms and intermediaries
McAdams, David
;
Schwarz, Michael
- In:
The American economic review
97
(
2007
)
1
,
pp. 260-276
Persistent link: https://www.econbiz.de/10003456379
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Optimal auction design and equilibrium selection in sponsored search auctions
Edelman, Benjamin
;
Schwarz, Michael
- In:
The American economic review
100
(
2010
)
2
,
pp. 597-602
Persistent link: https://www.econbiz.de/10008748848
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Designing Online Advertising Markets - Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
Edelman, Benjamin
;
Schwarz, Michael
- In:
The American economic review
100
(
2010
)
2
,
pp. 597-603
Persistent link: https://www.econbiz.de/10008426267
Saved in:
5
Credible Sales Mechanisms and Intermediaries
McAdams, David
;
Schwarz, Michael
- In:
The American economic review
97
(
2007
)
1
,
pp. 260-276
Persistent link: https://www.econbiz.de/10007724434
Saved in:
6
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
Edelman, Benjamin
;
Ostrovsky, Michael
;
Schwarz, Michael
- In:
The American economic review
97
(
2007
)
1
,
pp. 242-259
Persistent link: https://www.econbiz.de/10007724435
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