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Internet advertising and the generalized second-price auction : selling billions of dollars worth of keywords
Edelman, Benjamin
;
Ostrovsky, Michael
;
Schwarz, Michael
- In:
The American economic review
97
(
2007
)
1
,
pp. 242-259
Persistent link: https://www.econbiz.de/10003456255
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Optimal auction design and equilibrium selection in sponsored search auctions
Edelman, Benjamin
;
Schwarz, Michael
- In:
The American economic review
100
(
2010
)
2
,
pp. 597-602
Persistent link: https://www.econbiz.de/10008748848
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