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Informative advertising and welfare
Kotowitz, Y.; Mathewson, F. - In: The American economic review 69 (1979) 3, pp. 284-294
Persistent link: https://www.econbiz.de/10002261841
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Advertising and economic welfare
Nichols, Len M. - In: The American economic review 75 (1985) 1, pp. 213-218
Persistent link: https://www.econbiz.de/10002576691
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Interbrand choice, media mix and market performance
Porter, Michael E. - In: The American economic review 66 (1976) 2, pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
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Supply and demand for advertising messages
Telser, Lester G. - In: The American economic review 56 (1966) 2, pp. 457-466
Persistent link: https://www.econbiz.de/10003694065
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A survey of advertising and market structure
Butters, Gerard R. - In: The American economic review 66 (1976) 2, pp. 392-397
Persistent link: https://www.econbiz.de/10003507982
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Advertising and the advantages of size
Comanor, William S.; Wilson, Thomas A. - In: The American economic review 59 (1969) 2, pp. 87-98
Persistent link: https://www.econbiz.de/10003516075
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Community antenna television systems and the regulation of television broadcasting
Fisher, Franklin M. - In: The American economic review 56 (1966) 2, pp. 320-329
Persistent link: https://www.econbiz.de/10003548322
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Concentration of control and the price of television time
Peterman, John L. - In: The American economic review 61 (1971) 2, pp. 74-88
Persistent link: https://www.econbiz.de/10003650595