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The question of value in social marketing : use of a quality-of-life theory to achieve long-term life satisfaction
Sirgy, M. Joseph; Morris, Michael; Samli, A. Coskun - In: The American journal of economics and sociology 44 (1985) 2, pp. 215-228
Persistent link: https://www.econbiz.de/10002836636
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A quality-of-life theory derived from Maslow's developmental perspective : "quality" its related to progressive satisfaction of a hierarchy of needs,lower order and higher
Sirgy, M. Joseph - In: The American journal of economics and sociology 45 (1986) 3, pp. 329-342
Persistent link: https://www.econbiz.de/10001016888