ANDREI, Andreia Gabriela; DUMEA, Andrei - In: The Annals of the "Stefan cel Mare" University of … 10 (2010) Special, pp. 210-216
This paper investigates what Economics of Long Tail is bringing to branding. Economics of Long Tale literature highlights new Web 2.0 business models that enables a greater degree in satisfying exactly what motivates consumers most: being treated as individuals not as masses; access to an...
