Kippenberger, T - In: The Antidote 2 (1997) 4, pp. 4-5
Looks at business alliances and how the headline makers are already big players, e.g. General Electric and Pratt … and round the world. Proposes that many of today's alliances are formed for the same reason — needing to reach … as possible. Concludes that alliances can be both a cure and a curse but it will be difficult for individual companies or …