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Aggregate images of American and Japanese products: implications on international marketing
Narayana, Chem L. - In: The Columbia journal of world business : publ. … 16 (1981) 2, pp. 31-35
Persistent link: https://www.econbiz.de/10003638780
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Measuring images of foreign products
Ofir, Chezy; Lehmann, Donald R. - In: The Columbia journal of world business : publ. … 21 (1986) 2, pp. 105-108
Persistent link: https://www.econbiz.de/10003615874
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Advocacy advertising and the multinational corporation
Sethi, S. Prakash - In: The Columbia journal of world business : publ. … 12 (1977) 3, pp. 32-46
Persistent link: https://www.econbiz.de/10003678681