The commercial and industrial sectors consume over half of the United States' electricity. Several studies have indicated that this consumption can be reduced by as much as 40 to 50 percent through cost-effective energy conservation (e.g., Dubin, 1977; Taussig, 1978). Examples of conservation...

We estimate the impact of a voluntary time-of-use (TOU) rate option for electricity used in agricultural pumping. We find that offering the TOU tariff in addition to standard, non-TOU rates increases the profits of the electric utility and Pareto dominates the offering of standard rates alone....

Residential customers' choice of efficiency level for appliances, and their participation in demand-side management (DSM) programs, are examined using data on customers' stated preferences in hypothetical (i.e., conjoint-type) situations and their revealed preferences in real-world choices. The...

We examine small/medium commercial and industrial customers' choices among energy suppliers in conjoint-type experiments. The distribution of customers' willingness to pay is estimated for more than 40 attributes of suppliers, including sign-up bonuses, amount and type of renewables, billing...