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Application of the resource-based view : a case of an Indian pharma multinational
Reddy, M. Raja Shekhar; Rao, Venu Gopal - In: The IUP journal of business strategy : IJBS 11 (2014) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10010367893
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Service quality in e-commerce and strategic advantage : an empirical assessment
Rao, Adapa Srinivasa; Rao, Venu Gopal - In: The IUP journal of business strategy : IJBS 10 (2013) 2, pp. 50-66
Persistent link: https://www.econbiz.de/10009773149
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Service quality in e-commerce and strategic advantage : an empirical assessment
Rao, Adapa Srinivasa; Rao, Venu Gopal - In: The IUP journal of business strategy : IJBS 10 (2013) 2, pp. 50-66
Persistent link: https://www.econbiz.de/10010160034