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Materialism as predictor of purchase intention towards counterfeit products : a conceptual framework
Singh, Laxmi Roy
;
Sahni, Sunpreet Kaur
- In:
The IUP journal of management research : IJMR
18
(
2019
)
1
,
pp. 53-63
Persistent link: https://www.econbiz.de/10011989788
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Stock price reaction around new product announcements : an event study
Mann, Bikram Jit Singh
;
Babbar, Sonia
- In:
The IUP journal of management research : IJMR
16
(
2017
)
3
,
pp. 46-57
Persistent link: https://www.econbiz.de/10011750184
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