Klindokmai, Sirikhorn; Neech, Peter; Wu, Yue; Ojiako, … - In: The International Journal of Logistics Management 25 (2014) 3, pp. 635-655
Purpose – Virgin Atlantic Cargo is one of the largest air freight operators in the world. As part of a wider strategic development initiative, the company has identified forecasting accuracy as of strategic importance to its operational efficiency. This is because accurate forecast enables the...