Smith, Ronn J.; Eroglu, Cuneyt - In: The International Journal of Logistics Management 20 (2009) 2, pp. 261-277
Purpose – This paper aims to present the development of a scale, off‐site customer service (OCS), which assesses the factors that are important in consumer evaluation of an off‐site customer service contact method (e.g. website or telephone). Design/methodology/approach – A scale is...