Chen, Haozhe; Mattioda, Daniel D.; Daugherty, Patricia J. - In: The International Journal of Logistics Management 18 (2007) 1, pp. 5-21
Purpose – This paper is intended to extend previous research by exploring the scope of integration and its impact on …‐oriented integration. Design/methodology/approach – Literature on collaboration and integration was reviewed along with discussions with …‐functional integration, and firm performance. Findings – This research shows that marketing/logistics collaboration does not have a direct …