Luthans, Fred; Rubach, Michael J.; Marsnik, Paul - In: The International Journal of Organizational Analysis 3 (1995) 1, pp. 24-44
The popular total quality management (TQM) approach has tended to focus on internal processes, rather than external issues such as competitiveness and market appeal, and is more reactive and adaptive than anticipative. The time has come to go beyond TQM and to understand the nature and...