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The Journal of Business
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Behavioral models for market analysis : foundations for marketing action
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Does marketing need reform? : fresh perspectives on the future
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Household Correlates of "Brand Loyalty" for Grocery Products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Rolando E.
- In:
The Journal of Business
41
(
1968
),
pp. 237-237
Persistent link: https://www.econbiz.de/10005727974
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Conjoint Analysis of Price Premiums for Hotel Amenities.
Goldberg, Stephen M
;
Green, Paul E
;
Wind, Yoram
- In:
The Journal of Business
57
(
1984
)
1
,
pp. 111-32
Persistent link: https://www.econbiz.de/10005833066
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