Brooks, Raymond M.; Patel, Ajay; Su, Tie - In: The Journal of Business 76 (2003) 1, pp. 109-134
We examine the market reaction of prices, volume, spreads, and trading location when firms experience events that are totally unanticipated by the equity market in terms of both timing and content. We find that the response time is longer than previous studies have reported. Selling pressure,...