Aduloju, S.A.; Odugbesan, A.O.; Oke, S.A. - In: The Journal of Risk Finance 10 (2009) 3, pp. 210-227
Purpose – Characterized by declining goodwill and exemplified sharp drop in gross premium, the Nigerian insurance industry, in recent times, has experienced turbulent economic challenges that necessitated re‐engineering of its core activities. However, advertising and sales are core...