"The last 35 years have been dramatic for the financial services industry. In the 1990s and 2000s, boundaries between the traditional industry sectors, such as commercial banking and investment banking, broke down, and competition became increasingly global in nature. Many forces contributed to...

Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und zwar in allen Aspekten. (Verlagstext)