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~isPartOf:"The Oxford handbook of managerial economics"
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Product distribution and promotion : an analytical marketing perspective
Ingene, Charles A.
;
Zhang, Xubing
- In:
The Oxford handbook of managerial economics
,
(pp. 236-258)
.
2013
Persistent link: https://www.econbiz.de/10010244076
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Product Distribution and Promotion: An Analytical Marketing Perspective
Ingene, Charles
;
Zhang, Xubing
- In:
The Oxford handbook of managerial economics
.
2013
Persistent link: https://www.econbiz.de/10012881407
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