A theory of consumer behaviour is proposed which differs from the conventional approach. Flexible prices are introduced for goods as a measure of quality. Empirical results are presented which provide insight into the effect of income, household size, and price level on the demand for quality....

Pakistan's Development Perspective (1975-80) provides for an increase in private consumption at the rate of over 7 percent per annum and this implies a per capita increase of 4.2 percent per year. In order to examine the implication of these projections it is of interest to look at almost all...